creative director • Product design • user experience
Make the complex feel simple.
Shaping digital experiences across entertainment, streaming, commerce and sports.
How I think
The principles behind the work
01
Find the problem.
Understand what people actually need before deciding what to make.
02
Make it clear.
Turn complex content, data and technology into intuitive experiences.
03
Think beyond the screen.
Design systems, journeys and moments, not isolated interfaces.
04
Build together.
Use design to create alignment across product, engineering, research and business.
Creative direction
Creative direction is a team sport.
I create clarity around the problem, a shared vision for the experience and space for talented people to do their best work.
Set the vision.
01
Connect the disciplines.
02
Elevate the work.
03
Grow the team.
04
About
Designer by craft. Leader by experience.
I've spent my career exploring how design shapes the way people interact with technology. From marketing and commerce to entertainment, streaming and live sports.
TV
Mobile
Web
Design
Leadership
0+
years in design
0+
years at comcast
0
primary platforms









