creative director • Product design • user experience

Make the complex feel simple.

Shaping digital experiences across entertainment, streaming, commerce and sports.

How I think

The principles behind the work

01

Find the problem.
Understand what people actually need before deciding what to make.

02

Make it clear.
Turn complex content, data and technology into intuitive experiences.
03
Think beyond the screen.
Design systems, journeys and moments, not isolated interfaces.
04
Build together.
Use design to create alignment across product, engineering, research and business.

Creative direction

Creative direction is a team sport.

I create clarity around the problem, a shared vision for the experience and space for talented people to do their best work.
Set the vision.
01
Connect the disciplines.
02
Elevate the work.
03
Grow the team.
04

About

Designer by craft. Leader by experience.

I've spent my career exploring how design shapes the way people interact with technology. From marketing and commerce to entertainment, streaming and live sports.

TV

Mobile

Web

Design

Leadership

0+
years in design
0+
years at comcast
0
primary platforms
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